NEW LINE CINEMA NAMES CHRIS CARLISLE PRESIDENT OF DOMESTIC THEATRICAL MARKETING

Chris Carlisle, formerly head of marketing for FOX Broadcasting and the FX television network, has joined New Line Cinema as its new President of Domestic Theatrical Marketing.

He reports directly to Rolf Mittweg, New Line’s President and COO of Worldwide Marketing and Distribution. Carlisle co-reports to Toby Emmerich, New Line’s President of Production, on creative materials.

At New Line, Carlisle assumes direct oversight of all marketing efforts for the studio including creative advertising, media buying and planning, national promotions, publicity and corporate communications, research, and interactive marketing. He is based in New Line’s Los Angeles headquarters.

As head of marketing for FOX and FX, Carlisle developed a reputation as a savvy marketer of challenging properties with unlikely protagonists such as “House,” “The Shield,” and “Rescue Me.” He is known as a hands-on creative executive who has directed dozens of film shoots for launch and image campaigns and, in the past, has gone so far as to actually shoot his own campaign photography (including a shot of Michael Chiklis that was used in “The Shield’s” billboard campaign).

At FOX, Carlisle spearheaded a number of innovative marketing strategies including the aggressive use of emerging technologies in his campaigns. He oversaw the formation of an in-house ad agency dubbed Fox Infinity which services many divisions of Newscorp; began programming original vignettes to run during ad breaks; launched the first broadcast initiative to offer free streaming episodes online; launched FOX audio podcasts; and created a groundbreaking sampling program that rolled out more than 2 million DVDs featuring the pilot episode of “House” in 2004 through Entertainment Weekly and People magazines.

During the first year of his tenure at FOX, Carlisle guided the network to its first #1 ranking in the coveted 18-49 demo in its 19-year history, which he sustained throughout his three years with the network. He was integral in cultivating the “American Idol” phenomenon – helping turn the series into the highest rated show on air – and was also behind the successful campaigns of “House” and “24,” which have also become top-rated and award-winning shows.

As head of marketing at FX, Carlisle led the network’s rebranding and turnaround by overseeing launch campaigns for such breakout and award-winning series as “The Shield,” “Nip/Tuck,” and “Rescue Me,” and a string of acclaimed made-for-TV movies including “Redemption,” starring Jamie Foxx and “A Glimpse of Hell” starring James Caan. For his extraordinary launching and branding efforts, Carlisle was named an Ad Age “Entertainment Marketer of the Year” in 2004.

Over the past three years, Carlisle’s marketing campaigns have earned him recognition as Broadcasting & Cable’s “Brand Builder of the Year.” He has also won nine PROMAX Awards, five BDA Awards, and Television Week’s “Campaign of Distinction” Award for “House.”

On the feature film side, Carlisle has previously worked as a Senior Vice President of Worldwide Creative Advertising for Warner Bros. Studios where he developed campaigns for feature films including Space Jam and City of Angels.
Carlisle’s resume also includes stints as ABC and NBC. At ABC, he launched and marketed hit shows including “NYPD Blue,” “Roseanne,” “Home Improvement” and “Coach” among others.

Carlisle began his career at NBC where he launched and marketed such hit series as “Seinfeld,” “Cheers,” “Cosby,” “Hill Street Blues,” “Saturday Night Live,” NBC News and many more. He also wrote and produced a primetime special for the 15th anniversary of “Saturday Night Live” hosted by Dennis Miller.

He is a member of the Writers Guild of America and the Academy of Television Arts & Sciences.